strategic marketing plan

Do you have a marketing plan and strategy? Even if it is a very simple plan, any plan is better than none!

A strategic marketing plan is critical to a business – to achieve effective marketing and successful business outcomes the marketing plan must support the overall business goals and strategies. A marketing plan provides you with a ‘road map’ to budget, implement and measure all your marketing activities. If you can’t or don’t measure the results of your marketing activities, you have no idea if they are working or not.

To avoid the pitfalls of a ‘scatter-gun’ approach to marketing and advertising, a plan is essential. A plan also helps avoid wasting time, effort, and money on marketing activities that are not suited to your business.

The marketing plan provides focus so that as a business owner you can manage workload, responsibilities, budget and staff. I can work with you to develop a tailor-made marketing plan to suit your business and budget.

You can implement all the recommended marketing activities and strategies yourself (DIY marketing), or I can assist you further by implementing the marketing activities for you.


A strategic marketing plan generally includes the following key elements:

  • Marketing objectives (supporting overall business goals)
  • Marketing strategies
  • Target markets
  • SWOT analysis
  • Competitor audit
  • Marketing action plan
  • Timelines for implementation
  • Budget
  • Measurement processes.

The success of a marketing plan however is not what is contained in the plan, but the effectiveness and practicality of the implementation – if it can’t be implemented by the business it is worthless. That’s why I ensure my plans are practical, easy to follow, provide set timelines, affordable, and fully budgeted.

Developing a detailed marketing plan can be a very time-consuming process, especially if extensive research, budgeting and planning is required. Costs start from $700+gst for a basic plan for a small business (approx 7-8 hours work minimum); up to $3000+gst for a fully-budgeted plan and detailed action plan.

Other options:

  • The Marketing Wellness Package – which includes a marketing task list (suitable as a plan template to get you started)
  • Marketing Mentor sessions – learn how to develop a DIY marketing plan yourself

Please contact Melanie to discuss developing a strategic marketing plan for your business.

FREE download: Strategic Marketing Plan Template to get you started

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